The education system of India has changed in the last few years and so are the coaching standards. Now-a-days coaching centers are more quality conscious than anything else. Besides these imperative aspects, there is a tremendous change in the preferences of children as they are more inclined to study and work abroad. Therefore, they have to qualify some English language proficiency tests like IELTS, GRE, TOFEL, PTE, etc., to make an entry in the respective countries. IELTS is one such test which is very popular and also easy to qualify. Most of the candidates want to opt for IELTS and the countries which prefer IELTS TEST SCORE for their entry in their country.
Looking into the popularity of IELTS exam, it has become a good business opportunity for those who are running educational institutes. They can easily start IELTS COACHING CENTER by associating themselves with any of the reputed IELTS brand taking comprehensive coaching for the same.
Before you decide to open IELTS COACHING in Barnala, let us discuss some important points to be taken into consideration.
1. Location
2. Premise
3. Availability of students
4. Urban or Rural Area
5. Cost Structure
6. Brand and its popularity
7. Highly experienced Faculty Members
8. Result effective IELTS BRAND for franchise
1. Location
The location of the institute should be such that it is easier for any student to locate and access. Nowadays, the big educational brands prefer institutional areas, commercial complex or location near metro station or bus stands. It is because it helps students in commuting and locating the institute.
2. Premise
It is referred to as the idea or basis on which the action plan is to be launched. It implies that you have to think about the building rent or cost of building, geographical area, and administration expenses etc. This factor will be playing a vital role in assessing your assets and liabilities.
3. Availability of students
Before venturing into IELTS institute, it is very important to understand the target market and means to approach it. The target market refers to the interested students who want to qualify IELTS exam to settle or study abroad. So, the availability of interested students matters a lot as they will the ones to join IELTS institute. You should zero out the locality or place where you can find maximum students for your institute.
4. Urban or Rural Area
Initially, it will be difficult to decide which type of area-Urban or Rural- is most lucrative for opening IELTS institute. In rural Punjab, there is high demand of IELTS institute as thousands of aspirant’s dreams of settling in countries like UK and Canada. Likewise, there are few urban areas, especially in University areas, where you can find substantial amount of students desiring of settling or studying abroad. You have to do a good market survey in deciding your prospective area for opening IELTS institute.
5. Effective Cost Structure
After deciding the potential area and location for the institute, it is now important to analyze effective cost structure of the institute. It is highly advisable that the batch size should not be more than 20 to 25 students. The classes should be designed in such a way that it accommodates them properly. Likewise, the furniture, stationary and other amenities like sanitation etc should be decided with optimum budget. The location of parking lot along with good hygiene should also be considered properly.
6. Brand and its popularity
As IELTS exam is very new to Indian market, there are few renowned brands available which have made its strong mark. It is important to associate with them to attract a large segment to students. The good branding of institution promises reliability of study material, quality teaching and a promise to deliver effective result.
7. Highly experienced faculty members
The exam pattern for every section of IELTS exam is different. Therefore, a good institute should have a bunch of highly experienced and knowledgeable faculty members who can guide you properly for every section. The teaching of experienced teachers will be very helpful for you in understanding the format of questions and exam pattern.
8. Result effective IELTS BRAND for franchise
For good promotion and effective marketing, the association and IELTS franchise in India with result effective IELTS brand is very important. It will ensure of encouraging results in the exam to students and so you can draw a good business out of it in short span of time.
In nutshell, the business of venturing into IELTS institute is another booming future prospect that will be adding new dimensions to the existing coaching institutes besides encouraging new entrepreneurs.
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Above content is written by team IBTENGLISH
branch IBT ENGLISH JALANDHAR, INDIA